Just like average Internet marketer, after take some course and readings, I start doing Adwords campaign by applying a lots of long tail keyword, and I must say that the result is sucks! Excuse me for my word, but that is the perfect word for my campaign!
One must learn how to interpret the theory behind those experts by testing their theory and constantly modify and made perfect it with your experience.
The truth behind long tail keyword is doing the right long tail keyword. How are we going to be sure that such long tail keyword is used by the people (prospect) to find their way to their answer?
Research and testing, research the market by visiting the forum, blog, article directory and any place that is talking about such niche. Find out their wording, their problem and the process of getting the solution! Then prepare the keyword list as usual – keyword tool research. Put out the generic search terms found during the research, dont drill into long tail keyword yet. Monitor and observe closely, find the most click through or impression keyword, remember to track the actual organic keyword use to drive to your site (Google analytic will do the...
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