Ikea is an amazing store and an amazing concept. It proves something to me that I have been saying for years. People go out of their way for a deal. People also do not mind the do it yourself concept. This in part is pretty amazing when you consider the facts. When a new IKEA store opens they have 25,000 visitors for their opening. That is a lot of do it yourselfers. There is a significant target demographic that wants nothing to do with assembly or finishing a product. However the numbers of people purchasing from these stores shows a staggering difference. People will make a lot of effort to save a little money. Consider this; IKEA carrys over 10000 items in their stores and catalogs. The stores are the size of five football fields. The stores are six times bigger than your average Target or Walmart and they have a global following.
If you compare the concept of do it yourself to business you get an interesting analogy. In business, most owners, vendors, store operators, franchise owners, and webmasters do not really embrace the concept of do it yourself. If people that are contemplating a new business idea or start up business, they find it hard to put in the effort...
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