Many business owners will try to cut corners and save money when it comes to search engine optimisation (SEO) but as many have discovered from bitter experience, this is not always the best idea. DIY SEO has not always had the desired effect.
Although it may seems that you are saving money, the truth of the matter is that unless you are an SEO expert you may actually end up doing more harm than good. The search engines, Google in particular, are extremely sensitive when it comes to white hat and black hat SEO techniques and one slight mistake may cause your site to be permanently blacklisted!
Clearly, this is to be avoided and would cause a huge inconvenience not to mention the expense and time involved with creating a new website and the priceless damage caused to your brand.
We have received calls from many companies asking for answers as to why their site has disappeared from the search engines; often, the costs involved to rectify their mistakes far exceeds the initial cost of expert search engine optimisation.
If you are tempted to ‘have a go’ yourself, here are a few questions you should address before attempting to optimise your...
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