Some of the best ideas for web branding defy logic. For instance, if you were to develop an ecommerce site you might well seek to establish your business name as the primary branding feature. What if your business name is less important than you think?
Developing a catchy slogan seems to be an important step in branding? What if your site visitor is mostly interest in what you do or what you have to offer?
In some ways the best ideas for web branding turn the tables of conventional thought and leave the entrepreneur standing on his proverbial head.
Would it surprise you to learn that the most common elements prospective customers look for is the immediacy of information that allow them to connect with your site as a provider of their need? Frankly, many of these prospects are interested in your company name only after they determine if you can help them.
By placing the what we do or sell before the who are we anyway online business may discover visitors will spend more time with the site and that may ultimately result in a satisfied customer.
Look at it this way; I am looking for a company that sells grommets in bulk. The search engine I use...
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