Many SEO are looking for the perfect SEO formula to make a perfect optimized page. This is a mistake because Google doesnt want a perfectly optimized page. They want a most relevant content. I am not going to give a talk about what everyone already known. You have to somehow make your SEO imperfect! Yes, imperfection is the true beauty of SEO.
If your page title and H header have the exactly the same words, and the majority of your inbound and outbound links have the same anchor texts, you are looking very suspicious, suspicious enough to not ranking well. Google is quite SEO-phobic. Even if you put the same word in different combinations in your alt tag 3 times, you would immediately fall. For example, if you put bookstore, online bookstore, and bookstore sale in 3 different image alt tags, you would see the immediate fall in competitive keywords in your next Google page cache because bookstore appeared 3 times. To reduce the risk of perfect SEO, you should mix things up a little bit and do thing imperfectly intentionally. You probably dont want to have more than 30% of your inbound links have the same anchor texts. If you already have most of your inbound links with...
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