The contract arrived and read in part, “A keyword density of 10 percent in required.” The writer who had originally agreed to craft an article based on a keyword let out a low whistle as a mental image of the finished product assaulted his good sense.
In a five hundred word article this would mean the keyword would be used fifty times. That’s not bad if the keyword is ‘the’, but for a product keyword or phrase this is called ‘keyword stuffing’. The practice is not limited to online content.
In the end, an article with a keyword density that high does not connect well with readers. You may ask yourself why someone would request an article like this. The answer is simple – the belief that this approach helps them achieve higher rankings in search engines. The truth is this article will eventually be detected as spamming and will cause the overall site to be penalized for the ‘get rich quick’ mentality that requested the article.
Keyword stuffing is also a problem in Meta title information and other descriptions. When you compromise the message of your website to get visitors to your site, it is...
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