After you have a website for a while, you start to learn a lot of tips and tricks for doing business on the web. One of the best marketing tools you have is right there on your server and you’d be amazed at how many people don’t use it. That tool is your website statistics. If you’ve never examined your web stats before you’re missing out on a real gold mine of information. They are usually found in the control panel section of your web hosting company. Most web hosts will email them to you if you can’t access them yourself.
Learn Important Pages Viewed Information
You are most likely familiar with your “hits” on your web stats for finding out how many people have visited your website. Most stats programs will not only tell you how many visitors you have had to your site, but what pages on your website they visited, how long they stayed on a particular page and what page they last viewed on your website before they surfed on.
Valuable Keywords and SEO
If you’re interested in search engine optimization for your website and you aren’t sure what keywords to use for your site; there is usually a section...
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