Many if not most of the individuals that are starting out on the path of promoting their online business have a very limited budget. While a few individuals have access to a substantial promotion or advertising budget, they are indeed the fortunate minority in my experience. The good news is that you do not have to have deep pockets to promote your web business on the internet. In this particular respect the world wide web is a relatively level playing field, at least compared with traditional media outlets. Furthermore, it is my opinion that if you are just starting out, it is a good idea to focus on organic promotion methods on the internet anyway. The reason is that if you just throw money at the problem of promotion without some knowledge of how the internet advertising world really works, you will quite possibly fall into one of the many pitfalls that are waiting for you in this arena. I know I did in the beginning. As the old saying goes, a fool and his money are soon parted. So start small and spend more money as your experience level increases. As a start, I strongly suggest that you read the book by Jay Conrad Levinson entitled ‘Online Guerrila Marketing...
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