Web branding is antithetical to the notion of perfection. Sometimes the best web branding advice is to let your humanity leak onto the web page. Lifes messy and perfection is not a trait known to mankind.
If you make a mistake admit it, laugh about it, make fun of it, allow others to comment on it in the process you will find prospects looking at your website or blog with an appreciation for the voice of common humanity.
So many businesses rely on a level of perfection they can never attain and hope to sell the idea of a perfect company to prospects. If thats what youre doing you have a commodity nobody is buying.
Web branding is about being creative, inventive and sometimes taking your prospect off guard. If you can work on these elements you may find that your website is connecting with customers in a brave new way.
Google provides an example of this approach that has spread to other parts of the web. They have taken their logo and revamped it for almost every holiday and special event. Sometimes its fun just to go to their site to see how their logo has changed since the last visit. Its a bit like the window dressings of yesteryear when your...
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