It wasnt so long ago that advertising was mostly filled with unrealistic scenarios that attempted to convince the buying public that a better life was available if they were just willing to purchase a product. You could be better looking, have a better home, enjoy greater friendships and never gain weight if you simply used an advertised product. Of course this was never stated, but was often inferred.
This type of advertising is less prevalent today. The question may be Why?
Most consumers are much more interested in making a purchase based on their knowledge of a product. Information is sought daily online to assist consumers in making a rational decision about a product or service.
Sure there are still many impulse decisions being made, but the effectiveness of information can be a powerful means of not simply marketing a product but branding your business as well.
If you can make your information interesting and mildly entertaining you may discover the consumer may view you as an actual human being and not some corporate giant who cares very little for their customers.
If you watch advertising on television today you will find it is...
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