How to use search engine optimization to be found (rescued) on the Web.
A few years ago, my good friend Bill B. bought his first sailboat.
He called and told me: “Jon, today – I bought a new sailboat, and it’s the happiest day of my life”! I grinned and told him: “I also understand that selling it will be your happiest day of your life”. (Turned out I was right)
What does sailing have to do with SEO and this article?
The story continues: My buddy Bill did end up selling it a few years later (youll see why). I taught him how his boat could be found and sold via web search traffic to his website, which we set up together.
Today he has a thriving web business, and he has bought and sold many boats and accessories since those early years. He went full-time into the web business, and he understands the power of SEO and ranking high for key search terms.
What is the definition of SEO, and why is it important to your business?
SEO stands for Search Engine Optimization, or as defined by Google: Search Engine Optimizer. SEO is a subset of the umbrella term Search Engine Marketing (SEM).
Properly...