We know logo designs are important. Logos are the symbols of your businesses and you display them more often–and in more places–than anything else associated with your efforts does.
Logos are critical to everyone, but in order to have a logo design that really works magically, you must understand what makes a logo successful. Let’s look at three traits shared by all successful logo designs.
The Logo Design Must Send the Right Message
A beautiful design isn’t helpful if it doesn’t communicate the right story to prospective buyers.
A rose-themed logo might be perfect for a florist, but it wouldn’t communicate the appropriate message for a men’s fitness center!
Logos are symbols–just as words are–and it is important that they “write” the correct story. This requires skill and a real sense of how people perceive shapes and colors.
The Logo Design Must Work Everywhere
Logos appear on letterhead, websites, advertisements, business cards, clothing, giveaway and promotional items, and in countless other spots.
Sometimes, the logo design will be large and the center...
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