Maybe you own your own business, or perhaps you’re a critical cog in the corporate machinery responsible for marketing your company, brand, product or service. If that describes you, here’s eighteen things you need to know about Web-marketing but were afraid to believe.
1. Time To Be Heard
Your mother told you ‘children should be seen and not heard,’ but you’re not a kid anymore. So why are you listening to all those guys telling you not to use audio on your website. If you want to deliver a lot of content that people will remember, try letting your website do the talking.
2. There’s Nothing Like the Real Thing
In a world of virtual everything there’s nothing like the real thing. The sound and image of real people delivering your marketing message makes it a believable, memorable presentation.
3. Unlock the Conventional Wisdom Straightjacket
Driving traffic to your site is great, if those visitors stay long enough to find out why they should be doing business with you. If your website traffic is leaving as fast as it’s arriving, maybe search engine optimization isn’t the answer...
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