Building a great internet site is a wonderful achievement. But it could also be a complete waste of your time and money unless potential clients can find it. Search Engine Optimisation (SEO) is one way to ensure your site is seen in the most crowded marketplace ever conceived.
SO WHAT IS SEARCH ENGINE OPTIMISATION (SEO)?
To understand Search Engine Optimisation you must first consider how people actually look for and eventually find – products and services on the web.
Research shows that more than 80 per cent of the worlds 290 million internet users (10 million of them in Australia) use search engines to find what theyre after.
There are many search engines available to consumers the better known include Google and Yahoo! but in general they all work the same way. Typically a person will enter a keyword or phrase into the search engine and immediately receive a list of recommended web pages.
Internet users are impatient, which means they seldom scan though more than a page or two of search results, and generally only access sites listed at the top of the page. If you want to be seen, your site must not only appear on a list of search...
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