So, you think youre off to a good start because you finally got your new Web site up and running. You even have one of those counters at the bottom of your homepage so you know exactly how many people visit your site. Done patting yourself on the back yet? When you are, its time to move your site to the next level. Its time for Web Analytics.
Web Analytics may sound like some sort of complex configuration for your web site, but for amateur Web page developer and internet retailers, Web Analytics is actually an incredibly useful, and easy, tool. In one fell swoop, Web analytics can help you figure out all the important information about people who visit your site. Put simply, its a way to study who visits your site, what they do while they are there, and why they leave. Were talking about, all the Whos, Whats, Wheres, Whens, and Whys.
If youre looking to sell something on your site, Web analytics can tell you what product pages are attracting the most viewers, which ones the least. The tool can even tell you what parts of your site are confusing to your visitors. And it can tell you where your biggest customers are coming from.
If youre looking to market...
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