You’re loaded up on MySpace tons of friends and fans with pictures from your most recent shows, flyers for your next tour, and comments from the peanut gallery on everything from the outfit you wore last week to the person you just broke up with. But as much as this is working, it’s limiting. Hugely limiting.
With your own website, your band goes to the next level. First, there’s the credibility. MySpace is for basement bands, kids who practice after school when their drummer isn’t grounded. When you have your own website, you can actually be a basement band with a drummer under perpetual house arrest, but to the rest of the world, you are a professional group of serious musicians, each member with an email address that includes your band’s name.
Include a link to your website in every email you send out, list it at the bottom of flyers, put it on business cards and attach it to the demo CD you send out to record companies. Reviewers can get information about you from your site and, in turn, you can post comments they print. Give bios of the band members and ways to contact you. List lyrics to your songs and tour schedules. The more...