I like to think that my approach to business is 1 part experience, 1 part research and 2 parts common sense. I know my business; thats my experience. I read as much as I possibly can to strike a balance in my efforts between tried and true and newer methods of business planning and marketing. But to me, the most important, and often lacking in my opinion, is the common sense part of running any business, especially online.
I do not claim to be an expert in SEO or SEM or any of those acronym concepts. In fact, Im not sure who legitimately can claim to be. In my observation, the rules to those theories seem to change daily if not more often. However, like most online entrepreneurs, I do try and pick up as much as I can from all sources in trying to market and run my business.
In working on both my own business and my clients, I have found that too often I can get too focused on the technical aspects of my website and business. We are constantly inundated with tips, tricks and techniques for getting more traffic and finding new leads. Please dont think Im discounting any of those or disparaging those giving advice. On the contrary, I think it is necessary to take...
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