Like many people, you may have been dreaming of the day when you can start your very own online business. You’ve got a great idea waiting to explode, and you know that it’s going to be a winner. The vision is there, as are the enthusiasm and skills. Now there’s just one more thing you need before you can make that dream a reality, and that’s a website–your public face to the world.
Building a website can be an exciting experience. However, when it comes to creating a business website, it is very important to look before you leap. Here are a few things to consider before launching your online presence:
1. COMMUNICATION IS THE KEY
When creating your business website, the most important thing to consider is exactly what it is you want your potential customers to know. Before the first page is prepared, you need to clearly outline the purpose of your business, then communicate that information via your website.
Over the years, I’ve visited countless websites that provide virtually no content at all. When it comes to a business website, lack of information is disastrous.
Imagine for a moment that you need a new...