We are living in a very unique time period. Innovation happens faster than we can process it, especially on the internet. If you literally take a week off, you have missed a ton. There’s a good chance you missed Google’s latest release, Apple’s newest iPod, or AOL’s legal battle. Take a few months off and you’ve probably missed the introduction of a technology that will be pivotal in the future (think about how hot AJAX is right now and most of us hadn’t heard of it a year ago).
While it can be exciting to just sit back and soak in all of the amazing things happening, it can also be extremely stressful as an internet entrepreneur trying to keep up. If you are like me, you probably subscribe to a bunch of email newsletters and print magazines. It seems like each one is talking about how to increase my traffic by doing x or increase my conversions by doing y, and if I don’t do it now I will fall behind and my business will fail. It can be enough to make your head explode.
What are we to do? For obvious reasons, the worst thing you can do is stop reading those newsletters and magazines. You need to stay up to date on what is...
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