Googles Big Daddy Purportedly Causing Havoc With Page Rankings

| Total Words: 470

Bigdaddy, Googles new data centre, isnt news to most webmasters; both Search Engine Watch and Webmaster Worlds forums have discussed the technology since late 2005, and even Googles own Chief Search Engineer Matt Cutts has blogged the topic extensively. Even the reason behind the naming convention (one of the Google staffs kids call him Big Daddy at home) is out in the open.

How Bigdaddy will affect page rankings within Google however, still remains to be seen, although there is a lot of speculation floating around the Net. Mr. Cutts blog states that the new foundation will improve cannonicalization, which is the computer code that tells a search engine that

www.domain.com
domain.com
domain.com/index.html
www.domain.com/index.html

are all the same web site. It is also reported that the data center will positively impact 302 redirects, which have been a known issue for some time.

What wasnt anticipated with the update though were the chaotic and oftentimes strange behaviors the search engine has displayed, most notably over the past several months. Although some of Googles previously-indexed sites dropping off the face of the engine...

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