Since AdWords was launched in 2001, Google has expanded to image ads, video ads, and print ads, and has frequently been rumored to be entering radio and television. While many think that television ads (ala Spot Runner) could be Googles next major move, they may be neglecting a potentially larger opportunity: in-game video game advertising.
Earlier this year Massive Incorporated, a video game advertising network, announced a landmark deal with Major League Baseball and 2K Sports to provide dynamic advertising in the popular video game Major League Baseball 2K6. According to their press release, Massives Network and technology allow MLB Advanced Media and 2K Sports titles to leverage dynamic advertising for ever-fresh brand messaging in their games, mirroring the rapidly changing and expanding advertising opportunities in the live action sports industry.
Why Should Google Care?
The Entertainment Software Association put U.S. sales of video game hardware and software at $7.3 billion back in 2004, a figure that rivals Hollywood box office revenue. In-game video game advertising is nothing new for the booming game industry large companies have been buying...
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