In order to optimize each e-mail broadcast, it is important to choose the right words that you will insert in the From line and in the “Subject” line of your message. They have to get the recipients attention and to encourage him to open your message. Your document designed in an appropriate manner will guide your potential client towards your Web site or a request for additional information.
While you create your HTML page, it is essential to place hyperlinks (similar or different) at several places on the document; this way, you make sure that the access to your Web site is simple, easy and fast.
If you want to promote several products and services with the same e-mail, it is strongly recommended to link each product or service with an hyperlink which will lead the recipient to a precise page on your Web site for additional information. This will enable the Net surfer to go further in its information query, simply and effectively.
The frequency of an e-mail broadcast constitutes a very important criterion of its success, more than for any other form of direct marketing. Indeed, this media have undoubtedly a substantial and almost...
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