When Linking Create Powerful Anchor And Descriptive Text

to yours. So when submitting your link information, write it like a well-thought-out advertisement. Here are some guidelines.

1. Give your link text some length — at least two sentences. If all “link pages” consisted of a short paragraph or two instead of five or six words, these link pages would have “content” and be more valuable. Most webmasters want substance (content) instead of one or two word descriptions. This will also make your listing stand out from the crowd.

2. Pack your link text with your most important keywords. You don’t have to “hype” you site. Just pack your description with your most important information. This is called creating a keyword-rich “context”.

3. Make sure your “anchor text” includes your most important keyword. The search engines considers this important because the text that is linked is an indicator of the theme of the site being pointed to. Each time a site is pointed to with a link that says “golden retrievers” that site’s importance as a “golden retriever” site is reinforced. See the examples at the end of this...