Most web-savvy people quickly learn why they need “links” from other sites pointing at theirs. Your inbound links are one of the most important ways of getting yourself known in your field, generating traffic to your website, and influencing the search engines to notice your site.
“Traffic” is what linking is all about. Without traffic your website is useless as a tool for selling your products or communicating your ideas. Getting links from other websites is not the only way to generate traffic, but it is probably the most important one.
But how do links generate traffic?
**Direct traffic from links**
First, links generate direct traffic. Links from sites that share your target audience will be an important source of traffic to your site. A visitor to the other web site sees the link to yours, clicks on it, and becomes your visitor. Some estimates put the percentage of internet traffic resulting from this kind of link as high as 21% of total traffic.
Why do people click on these links? One reason is they may view a link to an outside source as an endorsement. They assume the webmaster is saying “Here is a source...
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