Why care?
If you wish to sell sunglasses, then it could be as easy as buying Sunglass Racks and letting people decide, but while youre at it you, should make the job even easier to the client. How can it be easier than looking and walking? That is actually the key; you should try to cut down on the amount of looking and walking the customer does.
Where should the sunglass displays go?
Depending on how you actually want to tackle the market, there are two different ways to deal with this issue.
If you place your sunglass racks facing the entry point of your store, then you hope that the customer was searching for sunglasses to begin with. Customers are more conscious of what they buy when entering a store than when they are leaving, with that mind, if you decide to go with this approach, you will attract customers that came to your store for sunglasses (among other things.) I would recommend this method if the prices of your sunglasses are higher than normal, as you will not attract as many impulsive buyers as the second approach.
The second key position is to place your sunglass display near the cash register. This method allows the customers...
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