Sometimes, the simplest things are the most profound. Many times, the most obvious things are often ignored. A good percentage of the time the most common sense principles are the ones most disregarded. Perhaps, it’s because we are so intent on making a living that we forget about making a life.
One of the most forgotten principles for personal success is a word ignored by almost everyone–Goodwill. It is a principle so underused, yet so powerful, that it could take us to the heights of success. It remains underused because people overlook the disarming power disguised in subtle terms such as compassion, kindness, empathy, unselfishness and caring.
In marketing classes in MBA school, we learned many useful things about advertising strategy, marketing to consumers, studying statistics of a sales campaign and getting the order. To this day, I use the tools of the trade to help me in my business. But one thing that hardly anyone touched upon was the concept of “Goodwill.”
Goodwill is not just a number on the accountant’s balance sheet, but is an invisible, little-used tool that all of us have at our disposal. Let me explain. Most...
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