A frame is simply a way of viewing an interaction. Every communication is done within some frame or a way of looking at the communication. How you set that frame is of vital importance.
If you let the other person set the frame you will be playing their game by their rules, yet it is something we allow people to do all the time without a thought.
You can create the best frame for any of your communications by asking some of these questions:
How do I want them to perceive me?
This means to place yourself in the role that will give you the greatest leverage and influence; a helper, an authority, a peer or superior.
As a helper, consider uncovering the subjects problem and providing sympathy and hope. By using we and us as you speak to them you are painting a picture with the two of you working together. It makes it more personal and amiable while still being seen as an authority.
The authority frame is set by a presentation and attitude of confidence that is based on long experience. In other words appear to know what you’re talking about. Uncertainty is a killer and destroys your authority.
How do I want them to perceive...
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