Why are some scientists doubtful about subliminal influence?

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Does subliminal perception really occur? Can anyone be able to observe something involuntarily without being conscious about it? These questions were raised to challenge the scientific validity of such claims. Experiments were conducted to prove that subliminal perception was indeed a fact.

Messages were flashed briefly and fast to the test subjects by the researchers. The subjects did not report seeing any of these. The subjects were asked whether they ‘saw’ the material that they did not ‘see’. The subjects appeared to ‘see’ what they actually did not ‘see’. But then this could neither be confirmed, nor could it be verified whether the subjects were either mistaken or even lying about seeing the flashed messages.

For example of subliminals, running on your computer screen (designed for self-help) you can search on Google and download program named Subliminal Flash (by Ded Pyhto, Inc).

The experiments came to be considered comical due to the difficulties encountered in both methodology and semantics. But the few devoted researchers continued their search. ‘Subliminal perception’ after all these...

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