1. Meet the recruiter – People leave the military because of retirement, pursuing higher education, pursue a civilian occupation and more. Whatever the reasons these people that leave the military must be replaced. An approximately 353,000 new recruits are being welcomed by the US military. The military must attract qualified applicants and train them to be able to perform its mission. Recruiters play an important role in this process. Advertising is not enough to gain recruits. They are the people who go out and look from schools, communities, youth groups and wherever else that can be reached to keep its numbers strong. Each branch of the armed forces uses different criteria for selecting its recruits. The common denominator is that they employ experienced enlisted personnel to sell their product. The military recruiter is an expert on and advocate of his or her product. Thus, he or she can provide every information, guidance, opinion and stories about the US military. They are mechanics, cooks, administrators, electricians or just about anything you can name working inside the group. They know the enlistment criteria and have good public relations skills.
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