One of the challenges of even the strongest long-term relationship is the difficulty in keeping things fresh and new. We are creatures of habit, developing routines that work for us without our having to think about it. It allows us to move through fast-paced lives without having to make every little decision on a daily basis. We don’t want to stop and think about which sock to put on first, which way to drive to work, what kind of gas to put in our car, how to stack the dishwasher or fold our clothes.
Habits make life so much more simple that it frees up our energies to confront the big decisions and problems we have to face. However, habits also distance us from what we do because our mind is not engaged, When someone else points out that we “always” do something a certain way, we are amazed because we are unaware. Once we’ve moved beyond the adolescent and young adult experimentation phase, we tend to fall into the rut of wearing our hair a certain way, how we put on our makeup, the kind of television shows we watch, the choice of foods we eat, and the lifestyle we pursue.
That is why the sneaky marketing men aim their message at young...