Multi-national corporate giants, successful entrepreneurial companies, and all other major conglomerates have one thing in common. No, it is not money, though this is something they all seem to have abundance of. It is something that you will find if you trace the roots of the business back to...

When it comes to Public Relations, the driving philosophy that underlies even the most minute aspect of a campaign is that perception equals reality. This is as true as ever in the Interactive Age because anyone with Internet access has the ability to voice his or her opinion on the World Wide...

Search engine marketing represents only 3% of all funds spent, yet generates 70% of all leads. A catchy headline such as this in your newspaper or on a website is enough to spark you into action. As a proactive entrepreneur, you are likely to waste no time in enquiring about advertising design...

SANDISK, maker of the world’s 2nd best-selling mp3 player (behind Apple’s iPod) has started a new anti-iPod advertising campaign. You can read about it in detail here:

Here’s the hoopla in a nutshell. SanDisk is said to be porting Rockbox, an open-source OS for digital...

Baggage Delay

Checking your luggage on a flight is a convenience, but when the airline misplaces your bag — even for just half a day — it can be an enormous inconvenience instead. And, while the airline personnel are sympathetic, there’s often little they can provide you...

Referrals Build Profits: The Best Kind Of Customer Is A Referred Customer

Referrals are the key to exponential and cost-efficient business growth.

Supply a topnotch product… let your customers know how advantageous your brand is… and provide exceptional service.

Advertising is one the most important part of an overall promotional strategy. With the continuing increase in competition in the market today, advertising has become inevitable. But have you ever asked yourself how many of us are unreached by advertising? When you walk the street, to the right...

For years people have tuned into radio talk shows, radio morning shows as well as all those broadcasters and their funky styles. If you are like many, you flip on the radio as well. From a marketing standpoint though, do you realize the value of radio advertising? While many say that your...

Advertising is the key part of business marketing. If the advertisement succeeds, it can mean big profit. Advertising requires innovative thinking in todays world because the traditional advertising mediums are becoming very expensive. A well thought advertising that is different may create a...

Now lets be honest, way too many people believe the Internet is a place to become rich very quickly without any effort or sweat. They think that once you publish a web site, that you have a home business. Please do not expect riches and results from an online business started with that thought...

The selection of the right marketing medium is often the most baffling question that businesses must confront. In order to generate greater sales the business must use the appropriate marketing materials with which to showcase the products. But after deciding on which advertising material to...

When was the last time you took a long critical look at your business card?

I’d bet you haven’t really thought about it since you initially got them printed.

Let’s stop for just a moment and ask, what is the point of your business card? Is it to simply fill the...