How to sell things has become a science more than an art in the last few decades. Crowds of people of different professions work hard to find the way to be different. They use all their creativity to be appearing.
New tendencies in advertising seem to be based on the idea the first impact...
With a shifting technological landscape that has relegated television to background noise, advertisers are re-evaluating their needs and looking for new ways to bring their message to the public. Rather than creating entirely new ad campaigns, it’s becoming increasingly important to make...
It is now easier for businesses to use the Internet for connecting with consumers in their communities.
About 55 percent of consumers used a search engine to find information about a local business last year, up from 47 percent in 2003, according to market-research firm Kelsey Group. When...
Google has announced some Adwords display url enforcement policies that could affect your campaigns. Most notably, Google wants your display url to be exactly the same as your destination url. You can not have two different display urls that lead to the same destination url. Basically they want...
While television advertisers are scrambling to conquer Tivo and get people to actually look at their ads, a new breed of fast emerging media may be just what theyve been looking for.
The new media that could save the day for advertisers looking to recapture lost viewers is called pixel...
Do you ever watch a movie that you think is excellent and wonder why movies like Titanic are the ones to captivate the attention of the greater public? Well, I dont. People are ridiculous and their taste in music and movies is even worse. But, if there was a case point that we could discuss...
While there are a host of benefits for companies and websites that choose to advertise via the Internet, there are many negative facets to online advertising as well. These aspects include advertising activities that many deem immoral or even illegal. Such things as Spyware and Adware, commonly...
Epicenter Advertising, based in San Diego is a unique hybrid of advertising agency, marketing consulting firm, creative design studio, and internet development company. Black Diamond Advertising is a full-service advertising agency specializing in a broad range of cost effective marketing...
With the advent of internet, we have seen the explosion of businesses online. You may own an off line business and wish to take it online. The basic principle of online and off line businesses is the same. You do hear stories of people making it big all the time on the internet. Always take...
It is a small world after all. Globalization is that great process that started perhaps with Mr. Marco Polo, but has since regained its prestige after a short stint of protectionism following the great depression. It sure is great, isnt it? I mean who doesnt like globalization? Well a bunch...
An aphorism used saying it takes money to make money. And it is obviously true in case of starting a business. A business cannot be started without a capital. And after starting it, you require money to expand it too. But now, with the coming of the internet, many ways have sprung up using which...
I bet you didn’t know that there are multiple levels of advertising and promotion that correspond to intent and stage of business. Understanding these levels helps small businesses tailor their promotions and ads to the proper purpose thus making more money. Let’s look a little...