The simple black and white business card has metamorphosed into designer versions. Unusual business cards are made from wood, plastic, metal, magnets, glass, or handmade paper. And some are printed in four colors while others are made using embedding or imprint technology. The purpose is to be...
The principal prop of most businesses in marketing their products and services is the catalog. Of course, its preparation and creation is a matter of more than passing care and study. If your business is to create a saleable catalog, you must analyze first the good points of your business. You...
Developing a Master List of what your daily chores for your website can be daunting and time consuming. You then are faced with budgeting questions such as, How much can I afford? and Will this really work, or am I wasting my time?
One of the best steps any Internet Marketer can take is...
Is having a mailing list really all that important?
You bet it is. Without a mailing list you are at the mercy of the search engines and their ever changing regulations. Don’t get me wrong, doing your SEO is vital to your business but it’s not the end of the story.
If...
Bruce Berman Marketing Guru, Bruce A Berman shares path to success
From the internet to the real estate world to the corporate finance setting, Bruce A. Berman has achieved tremendous success. He also shares his secrets with others. Once nominated (by Sprint) “Ernst & Young...
A successful business strategy is often defined by a good advertising and marketing plan. Look around. Any venture that lacks the proper come-on to customers is almost always doomed to fail.
Take a start-up Web design company, for instance. If its proprietors do not make the business...
The purpose of your brochure may differ from business to business. Some are designed to display services, whereas others are focused on selling an idea.
No matter what the focus of the brochure is, it needs to be readable, intriguing, and functional. The brochure must grab a viewers...
Brands are an important influence on our lives. They are central to free markets and democratic societies. They represent free choice.They also have a profound impact on our quality of life and the way we see our world. They color our lives. They reflect the values of our societies.Global brands...
There is such a lot of talk going around about branding, but what exactly is your brand and how do you use it to help you reach more people and market your products or services?
Your brand is the core of your marketing, the central theme around your products and services.
Your...
Branding is easier said than done. Advertising gurus the world over are still mulling over what exactly defines branding. Why does one brand score over others and why does one fail to generate customer confidence despite everything going supposedly right for it?
Is it the logo?
Is...
The term boot camp can have a multitude of meanings, though through them all there remains a common theme hard work, and no talking back! Perhaps most frequently associated with the military, the phrase has been adopted by a variety of other organisations seeking to imbue their efforts with the...
Printing jobs if done correctly can be very rewarding but can entail a great deal of working hours and a great deal of knowledge and skill. Commercial printing is the industry that produces hundred of billions of print materials that are integral and important part of the daily activities of a...