New advertising ideas and techniques most always get the quick attention of the optimistic small business owner.

The first time you hear about a something new to use or adapt, your mind races forward, especially if the testimonials are realistic and seem to relate to what you are...

Okay, a couple of things need to be said before I get down to business. First, it is important to me that I try to practice what I preach as much as possible. This is not always the case and for that I am at times unhappy with myself. With that in mind, I am a person who believes in open...

When I first got into the online advertising business, I was looking for the magical combination that would put my website into the top search engine rankings, catapult me to the forefront of the minds or individuals looking to buy my product, and generally make me rich beyond my wildest dreams!...

Theres not a question that promotional items can be an invaluable way to help market your company, product or service. However, its also safe to say that not all promotional items are of equal value or offer the same marketing power. The item given away should be wanted by the potential...

To a general advertiser outdoor advertising is worthy of consideration. Outdoor advertising is considered as the oldest form of advertising. Posting bills on wooden boards in the late 19th century led to the birth of the term billboard. Today, outdoor advertising includes not only billboards but...

Are you chasing search engine traffic and pondering your options? Almost anyone on the internet these days would love to increase traffic to thier website regardless of their “niche”.

Clearly search engines have the potential to deliver a steady flow of targeted traffic to...

Online advertising isnt quite the same as advertising anywhere else. On the web, ads are everywhere. In fact it is safe to say that the Internet is one gigantic billboard.

Online advertising also differs from regular advertising in that glitzy, gimmicky logos or images or even taglines...

Advertising on a budget — Part 3: Frequency, frequency, frequency

This is the third article of a three-part series. I’m illustrating the marketing challenges of PrescottWeddings.com, a small business.

If you don’t remember anything else about marketing, remember...

The collapse of the online-advertising market in 2001 made marketing on the Internet seem even less compelling. Website usability, press releases, online media buys, podcasts, mobile marketing and more – there’s an entire world of internet advertising opportunities to explore. We...

As is true with any business, advertising in the food concession business is extremely important in order to get the word out that a new business has come to town. However, while it is very important to utilize advertising when you are in any industry, it is even more important to use it in the...

There are a couple of truths that seem to apply to many small businesses, especially ones that are also newly established. One of them is that budgets do not allow for all ideas to be implemented. Another is that advertising is necessary. A quick look over these two statements will result in...

Once a cherished project such as your first ebook or ecourse has been completed, we need to turn our attention to the marketing of your project.

Here’s where things sometimes turn somewhat difficult if the author and the marketeer are one and the same person, and here’s where...