Branding is no longer simply about visual appeal (or the cherry in the apple pie example, as given in my earlier article). Unfortunately, many graphic design firms who position themselves as advertising agencies believe that branding your corporate identity is all about developing great looking...

The members of every sports team wear an embroidered logo somewhere on their sports gear. That embroidered logo is a symbol of pride. The makers of those logos are equally proud of their creations.

Who makes those embroidered logos? Does each city with a professional team have its own set...

A brochure can be a wonderful promotional tool for a wide range of professionals, but getting them set up can be daunting. There are many brochure-printing services available that cater to both the amateur and professional. You can find them in a number of ways, including the phone book, the...

Promotional T-shirts have been a part of business promotion and marketing of brands for a long time. Promotional T Shirts can be given to clients, to prospective customers, and also to your employees to give them the added feeling of belonging to a brand. You do not need be a world famous brand...

Brochure printing can be easy if you first identify your needs and have a clear sense of your budget. Whether it is for is a real estate listing, a trade show handout, a data sheet, or another application, brochures are a great promotional tool.

Start with a layout that includes the text...

The media is a powerful thing — the average person spends an enormous amount of their life consuming it in one form or another, and will spend a significant percentage of that time looking at, listening to or watching advertisements. If you want to use the power of the media, though, you...

How many free autoresponders have you tried? Really how many? And how many emails did you get through using them? How do you know? How many people opened your followup message?

My point here is that if you have no clue for the answers above you probably are not operating a followup...

How much are you charged for an online ad? How much will you be paying for an advertisement space in a magazine or newspaper? Advertising and marketing can be a very extravagant business. Every second, space and word is paid accordingly.

If you have invested a large sum in your ads and...

Catering is one service where you are likely to prefer a local supplier. Very few persons would want to bring a caterer from some other country and risk a party disaster. Corporate parties might go for specialized and reputed catering organizations headquartered elsewhere. Even they might often...

Some guru sells his program because he has 60 ways of marketing. One Dentist was asked about his marketing he said he had 100 ways and use them all. Well I came up with 66 so far. I will work on more sometime after tax season or you can email me with ones I might have missed.

The true is...

1. Create a list with all possible keywords that fit to your product, service or business field. The more the better. So you will get also a lot of keywords which you must pay for only the minimal commandment of 5 cents.

2. Benefit from misspelling in order to find keywords which your...

Cold calling can be a great way to generate quality leads. You get to speak to the gatekeepers and stakeholders, and you get a great insight into their requirements and influences.

But cold calling is an art-form. It can be daunting, its always a lot of work, and you always need to make...