10 Killer Ways To Make Your Online Testimonials More Believable

1. PICTURES

Ask people if they would e-mail a picture with their testimonial. If they don’t have one scanned you could have them send their picture by mail and you could scan it. This technique will give your...

Marketing for Business Leaders: 3 Steps to Increasing Your Marketing Effectiveness

In the quest to increase results from marketing, companies tend to focus on tactics. They worry about creating a better brochure, upgrading the website, or running a new ad campaign. However, often the...

1. Make your reader visualize they have already bought your product in your ad. Tell them what results they have gotten and how it makes them feel. They’ll already become emotionally attached before they buy.

2. Turn your ad into an article. It could be a story, or how-to article....

10 Income Streams You Can Add to Your Business (And Increase Your Bottom Line)

In a nutshell, multiple streams of income means your business has more than one way to make money. For instance, you sell products and you sell services. Those are different streams of incomes. But that’s...

Internet marketing is nothing new, however every now & then a new method is introduced. Co -founders Rod Stinson and Chris Koehl have brought the 1 Step System opportunity to people all over the world. Many are joining now because the company is still in its infancy, which from a marketing...

10 Easy Ways To Keep Your Customers Coming Back – And Spending Money With You Forever!

You want customer loyalty in your business. You want repeat business. How about making your customers into valued friends? Showing concern and empathy for their situation. The more your able to...

What’s a small business owner to do if they have more than one audience to market to? Perhaps they need to attract clients but they also need to recruit business partners or vendors. Do they need two marketing plans or can they use one plan that tries to address both aspects?

This...

1. You’ll brand your web site, business and yourself by submitting articles to e-zines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box.

2. You will become known as an expert on the topics you write about. This...

One of the easiest ways to increase sales is through networking and one of the best ways to network is to network easily. What I mean by this is to do things that come naturally to you.

Some of the ideas that can be helpful for networking are:

1. Join groups that you would be...

Now you know that you need a list and have started to build one. The next step is to build the relationship that will make the list profitable. Below are 9 tips to help you get that process started.

1. Unsubscribes are good.
The only way that you will not get unsubscribes to your...

Marketing online and offline couldnt be more complex and competitive than it is today. Markets have fragmented and advertising mediums have splintered into hundreds of specialized niches, all requiring specialized expertise in order to achieve respectable results. Marketing channels too, are...

Marketing By Presupposition – The Curious Case Of Shan Zin Wah

If you sell or do something weird, or something that entails an awful lot of “information training” for potential customers, something that is very “niche” and little known to the general public,...