Writing an effective print ad, particularly a classified advertisement, requires that you remember five essential points. Failure to implement these points correctly can cost you much in the way of time lost and a sale missed.

You’ve just cleaned out the attic and straightened up...

1. Get Specific
Nothing can spell out BORING quicker than bland claims that really say nothing. “My clients make more money!” is a perfect example of poor copy that could use a little life. What happens when you change it to, “My clients increased their sales by 23.5%...

Marketing has traditionally been broken down to a formula known as the 5Ps the five factors that make up an organizations marketing strategy. If these are done consistently, well, and for a long enough period of time, these 5 factors also become part of their brand.

So far, so good. But...

Spring has sprung. The birds are singing as they busily build nests and do their mating dances. Yeah, it won’t be long before the flowers bloom, and grass starts growing. You know what that means…grass needs mowing. When you parked the riding mower last fall, you knew that it...

There are many ways to reach out and find the people you are trying to attract for your business. Here are just a handful of ways to get you started:

1) Attend organization meetings

Where do people in your target market hang out? Research this, and then plan to attend a...

Are you ready to kick off a marketing campaign that will send your sales to the moon? Whether you’re ready to create a Web page, sales letter, or other sales copy, take a moment to ask yourself these important questions before you dive in. Think before you advertise.

1. Who Do You...

4 Ways to Overcome the Wrecking Ball In Your Online Business

There are four ways to overcome the wrecking ball in your online business but seem to elude the faint hearted. If allowed, it will destroy the very fiber of your being!

I was almost classified in this category. Do you...

4 Ways To Get Your Opt In Subscribers To Trust You Quickly

While the rest of the world have developed many barriers and protections to keep their e-mail accounts spam-free, there are also those that subscribe to mails that promotes their products, services and their site. This is mainly...

4 Tried and True Techniques To Create Loyal, Life-Long Customers

Let’s be honest… everybody knows that people are in business to make money. Yeah, customer’s know you’ve got our eyes set on making a profit, but they still want to believe that you are in business...

4 Strategies For Seasonal Selling – Planning For Retail Cycles

Every product has a natural life cycle and a season where it sells best: some early buyers come at the beginning, and then the mass of buyers come. Prices peak and retailers begin running out of stock. Sales slow, and...

Everyone needs targeted visitors to their websites and tis could proof, at some times, to be a very tough job to do. You hear that you need to do one thing from this guru and the other guru tells you to do another. It gets confusing at one point.

Now, the one strategy that will never fail...

When you think of creating a new brand, its easy to think about advertising managers sitting around a conference room tossing around ideas with caffeine fueled creativity. However, often times, the most powerful branding comes from adding a little fun to your brand experience.

Driven by...