What Is Buzzworthiness? How Do We Create A Marketing Buzz?

What pops into your mind when you hear the word buzzworthy or even just buzz?

Well for starters, when I hear the word buzz on its own, I think of bees swarming around a hive full of honey. If I think a little further I get...

So you want to increase your Adsense income? Log into your Adsense account, and look at your last month’s stats. There are three key areas that contribute to your earnings: Impressions, Clickthroughs and Effective CPM. Improving your stats in any, or preferably, all of these three key...

Brand Identity is a promise. One given from business to customer to expect certain things. Whether that promise involves product quality, service, price or a million other things varies from brand to brand. But the one thing common among all brands is the need to be a strong brand.

Why is...

Your trade show exhibit staff can make the difference between your trade show exhibit being successful or being an unproductive exercise. The Center for Exhibit Industry Research (CEIR) says that 80% of what visitors remember most about their visit to a trade show booth is their interaction...

Incentive Based Marketing Strategies for Wedding Photographers: 5 Wedding Packages To Attract More Wedding Clients

While professional photographers shoot many types of events, many are coming up with unique ideas and incentives to offer their wedding clients, which are giving them an edge...

You are interested in starting a home-based business. You also want to use the Internet for your work-at-home idea. However, you are not sure if you can make money online. To make matters worse, you are confused about what home-based business opportunity to pursue.

If this sounds like...

In this marketing article I discuss the most important element of marketing – turning features into powerful benefits. If you want to increase sales, you must focus on the benefits of your product or service, not the features.

So what is a benefit compared to a feature?

A...

No matter who is your consumer? Anyway he is the highest authority for you, whose opinion is a law for you. One of the best definitions of a consumer belongs to Mahatma Gandi, many leading companies owe their primacy to these simple postulates: Consumer is the main person in your office. He does...

Two incidents in one week got me thinking about an ingredient in persuasion that we don’t often hear about.

In the first incident, an accomplished copywriter asked for feedback on a letter he intended to send to members of the local Chamber of Commerce that he’d just joined....

What Does Multimedia Mean and How Can it Help My Business?

The term multimedia simply means many ways of communicating. Media is the plural for medium and the word originated in the field of advertising over 50 years ago. The following are all examples of multimedia, they all relate to...

What Do You Mean You Don’t Have Anything To Write About?

One of the questions Im repeatedly asked is how to use article marketing when youre not a writer and dont have anything to write about. If you say you have nothing to write about, I think youre wrong. Im willing to bet you...

Creating an effective marketing message usually calls for a three-step approach. Define your audience, define your goal, and define your message – in that order.

1. Define your audience
Who are you marketing to? Who are you hoping to motivate and persuade? Sure, you want to...