The print industry has been going through remarkable change in the past decade and up until now it has experienced a decline in sale. The industry has given way to other means of communication the Web for instance. Many people and businesses now conduct their work or buy their needs through the...
My clients and students are surprised and delighted to discover that a refined niche marketing strategy not only attracts significantly more business but also provides richer opportunities for self expression. To help you discern your own market niche, try using “where” and...
The line of contention between what is cheating Google and what is not is very similar to the law of tax evasion versa tax avoidance.
Whereas one will land you in a very deep pile of mud, the other can build you a palace of gold.
So it is with the mighty Google AdSense. Love it or...
An effective logo/tagline combination can be one of the best ways to successfully brand your business. But you don’t have to take my word for it.
Do any of the phrases below ring a bell?
See if you can identify which companies each of the following taglines belongs to....
Catalogs, especially in business sector, are used as a promotion tool to advertise their products, services and also to attract buyers or customers. Catalog can be classified in to two kinds, a software or database catalog and a hard copy catalog. When we say software or database catalog, this...
Health, Wealth, & How To Reach The World: Network vs. Access Marketing
Network Marketing is here to stay. Whether you believe it, or whether you believe IN it, you need to give yourself a reality check right now. The corporate way of doing business is soon going to go the way of the...
Alright, you’re probably thinking… what in the heck is high-tech high-touch marketing?
In it’s simplest terms, high-tech high-touch marketing is a strategy and process that utilizes the most recent advancements in technology to simplify and automate your marketing...
Have you got the online X factor? Does your website have buzz?
What makes a site buzzworthy? Its hard to quantify, but its safe to say that a combination of: –
eye catching design
dynamic page layout
clear navigation
audio clips
news boxes...
One of the very hardest things for a marketer of any kind to accept is that not everyone will buy their product, no matter how great they think it is. And even if someone else believes it’s fabulous too, that doesn’t mean they’ll buy.
I play tennis not golf. So no matter...
Hey, nice camcorder. And I hear you have a computer, too. Guess you’re in the video business!
Ah, but it’s not that simple. As many would-be photographers can tell you, its not the gear that defines quality; its the person using the gear.
Oh, you knew that.
Okay,...
This is the first in a series of articles we will be publishing relaying thoughts and ideas from the Internet Retailer Conference in Chicago, which occurred June 5th through June 7th. Mark Goldstein, CEO of Loyalty Lab (a company that implements loyalty programs for merchants), and Gary...
Books have been a part of peoples lives. They provide us knowledge, information and different stories. They make us laugh, cry and even bring us inspiring tales. This is perhaps why books have a special niche in the printing industry. Hence, they are carefully and effectively produced and...