Most companies ask themselves this question: “How much will this advertising cost us?” when they should actually be asking themselves this: “How much will it cost not to do this advertising?”

If your company spends $1000 per week on marketing then you could save...

For many companies and organizations, its a powerful marketing tool that attracts and retains customers. Im referring to the dependable, hard-working newsletter.

On the subject of newsletters, guerilla marketing guru Jay Conrad Levinson says, It’s a way of staying in touch, proving...

“Brochure” is French, and it comes from brocher, meaning to stitch. According to The American Heritage Dictionary, a brochure is “a small booklet or pamphlet, often containing promotional material or product information.”

Accurate, yes. And also...

Advertising have different forms its can be classified under the print media and communications media. Communication media covers the television and radio; on the other hand print media covers prints ads such as posters, magazines, brochures, catalogs and many more.

In regards with the...

Marketing makes an organization go round. In fact, marketing makes the world go around. Unknown to most of us, marketing helps evolve a company. Effective and Practical Marketing practices will spell the difference between failure and success in any organization.

It is only natural for...

Compared to any other marketing material brochures are comparatively affordable and have greater pass-on value. Posters can surely grab more attention because of its huge feature and visibility, but they occupy space and are only restricted to just one area. Posters dont move unlike brochures...

If you are truly serious about making a success out of your business in the long run then there are several factors that if applied correctly and efficiently will make your sales explode to stardom in your market area.

Value for money

The reader feels and thinks he or she is...

The right kind of promotional product can mean the difference between gaining customers and actually losing them. As everyone loves receiving gifts, promotional giveaways are one of the best ways to foster loyalty and get the attention of potential customers or clients. Likewise, these...

Or they may get some attention from prospects as a result of an ad, published article, or speechbut then the early attention kind of fizzles into phone tag and no real client, in the end.

So whats the problem? In most cases, theyre not getting far enough with the prospect to reveal the...

Telephone Numbers are usually the first point of contact between Customers and Businesses, and you know what they say…First impressions last!

Most companies spend thousands of pounds per year on print advertising, be it on vehicles, business cards or even websites. What most of them...

For years, family, friends and even people who you just meet, have really liked the crafts you produce. They are the centerpiece for conversation at holiday dinners, or the, thats a great idea thing when neighbors come over for a coffee. So, youve decided that you might be able to make a profit...

See how many of the following questions you can adapt to your own sales efforts.

Situation : Despite making a good sales presentation, the customer remains uninvolved.

Your Question: “Based on the data, it looks like you can save $90,000 a year with this solution.
What...