To keep a company growing it needs effective promotional tactics. Competition is stiff today that is why a good marketing strategy is a must for many businesses. For a growing business, you may want to look at the benefits of catalog printing in promoting your products and guiding customers in...

Homebuyers are using the Internet as their primary means to search for homes. How have real estate agents responded? By providing low quality photography of the houses they are selling. Wrong! Realtors still don’t seem to understand that marketing a home properly always includes first...

When someone joins a program under you, whats the first thing you should do? I can tell you that the wrong answer is Try to Sell Him or Her Something. Thats the best way to lose an associate. All people want respect and pouncing on referrals in this way is bound to raise hackles.

Instead,...

Don’t turn your search for the perfect name or tag line into a popularity contest! Two instances of this have crossed my path recently.

First, someone I know asked people to vote on the best title for a forthcoming book. That’s unwise, because what people say they like in a...

As a software developer or an owner of a web site serving a large international audience, you should be primarily concerned with the availability of your most important information in a number of target languages. Ease of comprehension and focus on local markets are among the key components of...

“Well, how did it go?” asked the CEO as he wandered past Siobhan’s desk on his weekly tour of the offices. He was referring to the conference Siobhan had organized and run to involve their industry in standardization guidelines. Although her first impression was that the...

Its hard to communicate to a multitude. You may not know whether the message has reached them or not. You have no idea whether communication is a success or not.

When you are talking about your business, the process, tool and message must be effective enough to capture the audiences or...

The Best Way To Save Money On Advertising – Target Locally

Over the years I have discovered exactly what derails an ad. More often than not, when an ad fails to produce results, the problem isn’t with the ad. The problem is with WHO the ad reaches.

Before you start...

Let me ask you this… “What do most people go online for?”

If you said “INFORMATION” – then you are absolutely right.

And besides, that IS and always will be the Internet’s primary purpose and will always be one of the main reasons why...

The best time for marketing is when they arent buying.

Be realistic. If you arent selling the hottest new fashion or gizmo for holiday gift-giving, its hard to get anyone to think about buying your product or service from Thanksgiving through Christmas and New Years. Thats a six week...

The Internet is a vast sea of online business opportunities, and if you get lost on that expansive ocean, then youre going to be adrift in the middle without direction and will eventually drown. In online business, as well as any other business, really, focus is your compass. If you know who and...

Marketing at your fingertips thats the essence of catalog printing.

With catalogs there is no need to present the exact product or demonstrate the services that your company is marketing. All it takes is a state-of-the-art catalog.

In designing catalogs, areas of concentration...