When Im having business meetings with individuals, I see to it that I am equipped with the right marketing tool. I always carry with me business cards and flyers. These two are the most convenient marketing tools. They are neither heavy nor harsh on the budget. In addition, they are trendy, too....
A successful differentiation is not imitated by your competitors, even though it brings you unmistakable success with consumers. It seems impossible? Not quite so. I am about to reveal to you the unexpectedly simple and wonderful secret of successful differentiation: you must think beyond the...
Whether you are promoting an event, advertising a product or service, at one point you are might probably be tempted to advertise with the use of flyers.
Flyers are handy. You can mail it, leave it or hand it out. In addition it is the easiest to make and produce. It is also the most...
The term “marketing company” can mean a lot of different things to a lot of different people. To further complicate things, after agreeing on what the term means you still have to find the right marketing company to suit your needs. Some specialize in helping small businesses while...
You would often see people handling out a piece of paper in the street. Out of your curiosity you would probably like to see what these people are handling out. So, you would get near them and ask for a piece of the paper that they are giving out. Then perhaps you would found out from the piece...
Marketing is about two things: name recognition and closing sales. Marketing is about more than a sales presentation. Its about grabbing the public attention and holding it. A lead service delivers an interested public. Developing a brand requires marketing, closing sales requires marketing...
Attending an exhibition is still one of the best ways to get in front of thousands of potential customers in one go. Whilst your internet site might be accessible by people the world over, an exhibition is only attended by people who are interested in your sector and its an ideal opportunity to...
Trade shows can be a great way to win new business, make new contacts and unveil new products to the marketplace. Exhibiting at a trade show means you are going to need to a trade show display to attract attention and showcase your company and products. The benefits of renting a trade show...
Does marketing your start-up company petrify your checkbook? Tri-media advertising does wonders for corporate brand building but it’s not the only way to spread the good word. With non conventional promotion, you avoid costly tri media expenses and create an almost demonic cult-following...
Branding is the process of creating distinctive and durable perceptions in the minds of consumers. A brand is a persistent, unique business identity intertwined with associations of personality, quality, origin, liking and more. Heres why the effort to brand your company or yourself pays off....
Link trading is a great, free way to promote your small or home-based business. However, many links pages are crowded with inappropriate or disorganized links, taking away from the professionalism of the website. Here are a few tips to make your links page work for you:
1. Place your...
Reading magazines or newspaper has been a part of our life ever since these printed materials came into circulation. Every image, text or message written and printed in these materials have continuously informed and amazed us. But have you ever bothered to take a moment in your busy life and...