1. The most successful products solve a problem. You may think you have a great idea, but if it doesnt solve a real problem, then youll have a tough time generating interest. A good rule of thumb when brainstorming a new idea is to look for the problem first. Find out where consumers are...

The CEO had just breezed through the office for his monthly back-office visit. Stopping briefly at Charli’s desk, he seemed to be mesmerized by the pumpkin shaped stress ball that had been sitting on Charli’s printer since she came back from the team-building seminar. The discussion...

Product Fulfillment Services: So You Can Give Your Customers What They Want

We in the retail sector engage in discussions of fulfillment product services almost too often. But, in these discussions, we often forget some of the key issues which make fulfillment services so important to our...

The corporate community makes use of different terms in talking about business planning – business strategy, sales planning, marketing strategy, business plans, and marketing schemes. But as different as these terms sound or spell, they cover same principles — how to improve sales...

After your product is manufactured and assembled and you have had a small test group perform a review or beta test, you will need to take one final look at the result before putting it up for sale to the public.

Let’s be honest, by this stage in the process a great deal of the...

In the November 2005 issue of Inc. magazine, Norm Brodsky wrote: “Your company’s name plays little, if any, role in determining your success.”

I agree completely that a company with a bad or mediocre name can reach success. However, here are 10 reasons why coming up...

Think of catalogs as more than the appetizer of your business. Think of it as the main course.

Every customer who gets hold of your catalog would want to know everything. From product specifications to prices, they would cram for information. This is why your catalog should be complete...

Catalog print jobs can often be time consuming and intricate. Schedule conflicts, management decision disputes and inventory delays often interrupt the print job. That is why, for every catalog printing project, it is important to plan carefully and effectively lay down your ideas and designs in...

What is it and who needs one?

The term business marketing strategy might sound like it is esoteric or stratospheric, so lets take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan....

Business Marketing Mistakes: 3 Biggest Marketing Mistakes Every Business Manager Makes

Who hasnt let a typo slip by or misspelled the CEOs name or printed the wrong phone number somewhere? Those marketing mistakes dont warrant an article. In fact, just one word of how-to-fix-it advice is...

Private Label Drinking Water: Pure Water as a Powerful Brand Builder

All firms need to establish a strong brand in order to effectively compete with and be distinguished from other companies similar to theirs. A strong brand allows individual ideals that convey the durability and power...

All firms need to build a strong brand in order to effectively compete. A strong brand distinguishes one firm from another and allows individual messages that express the strength of the company,product and service offerings. A strong brand shows how your offering is different and should clearly...