Ever since I was a kid, I am fascinated by eye-popping photographs and images. Every time I see a beautiful picture I keep it. At first it was only a fetish, a habit but later on became an obsession. If you have a chance to go to my home, you will discover that compilations made it look like a...
Rita Davenport had been given a free hand to design and manage an exhibition stand for her company. The Marketing Director had briefed her extensively on the overall idea and left her with an open brief to produce something that would attract customers, dealers and the trade press. Rita walked...
You may have heard something about branding in regards to marketing, but perhaps youve wondered what that means exactly.
Sometimes it is better to explain something in relation to something else. Thats what I am going to do so first I will start with positioning. You also may have heard...
Postcards: The Unbeatable Vehicle For Driving Traffic to Your Website
Forget about the old-fashioned, outdated postcards with their yellow tinges and jagged edges. Today’s professional postcards have them beat a thousand times over! Bright colors that create high impact, clip art...
The fundamental nature of PowerPoint makes it an ideal selling tool. You have a group of people, stuck in a room, listening to a speaker for an extended period of time — anywhere from fifteen minutes to an hour or more. This enclosed environment exists only for the presenters to sell...
What can be more effective than a brief, captivating message printed on a postcard? It’s quick and easy to read at a glance. Yeah, it has a friendly feel that appeals to the emotional side of your potential customer as well. Sure they’ll realize it’s an advertisement right...
Marketing is one of the most important business factors. From my experience, I have just listed 10 effective marketing strategies that have helped my marketing development, and hope will help your business,too. Here are 10 secret and effective marketing strategies.
1. Create a directory...
There is a simple but almost mystical law which governs promotion and marketing and their relationship to the amount of business generated: business will come in to the degree that you get your message out, promote, let people know you are there, advertise, write to people, call people, e-mail...
In the past, the management of an organization’s brand has usually been the sole domain of the organization’s marketing team. However, with the evolution of the Internet and people’s need for instant information, there is a greater call for public relations professionals to...
Have you ever wondered how big corporations such as Sony and CBS are able to establish their corporate images? How important are these images in promoting their respective products or services? The answer is simple: by creating a unique and impressive identity. And how are they able to do this?...
Pictures paint a thousand words. The same way that words paint thousands of pictures.
Nonetheless, what makes picture really enthralling is that it captures every inch of reality. With its bright and tempting colors, crisp texts and magnetic aura, you will just realize that you are...
When I interviewed graphic designers for my agency, I’d always get a little nervous when they claimed they could double as a great copywriter. That’s because good design and good copywriting require two different skill sets rarely found in one person. I’d experience the same...