As a marketer, you should be focused on one and only one thing. Not your company, not your product, but on filling your customer’s needs. You have to start out with a clear perception of who your target customer is (the more details you know, the better); what his or her needs are, and how...

Lets say you need thousands of business cards for your business. Since business cards are indispensable to most businesses having them available all the time is important. But printing a few cards this week and having them reprinted again after a couple of weeks can be expensive. For this...

The young and very successful affiliate marketer Avery Berman has one of the Best Super Smart Affiliate Marketing Blueprints. But is the money you pay for it worth it?

Well, I must admit I am a skeptic when it comes to people trying to sell me stuff on the internet, but viewing...

On Demand Printing The Latest Printing Capabilities To Hit The Market

On demand printing is a form of just-in-time program management. The term on demand printing refers to the idea of printing documents only when they are needed, as opposite to printing large quantities of documents and...

Why purchase corporate gifts? The benefits of corporate gift giving can never be understated! Highly successful businesses understand the importance of branding. To achieve that well sorted after branding, resources are poured into marketing, which will lead us to corporate gift...

Back during the late nineties, a conversation at a swank Auburn Hills, Michigan, French bistro turned heated when the talk shifted from personal pleasantries to discussing the ending of one of the most storied names in the automotive world: Oldsmobile. Gathered together in a separate room, the...

Bidding Directories have been around for the past 2 years and can still be considered relatively new. It simply offers webmasters and site owners the opportunity to bid for an optimum position in the directory listings. More often than not the Top 10 or 15 will be prominently featured on the...

Many years ago when I worked in camera store, a customer came in one day with a very old roll of unexposed B&W film. He wanted to buy a camera that would fit that type of film so he could use up the film. The film was so old, all camera manufactures had long since quite making cameras that...

One of the reasons that professionals resist choosing a market niche is that they confuse niche and offer.

Think of your market niche as the location or domain in which you make your offer.
By contrast, your offer is who you are and what you do. Your niche is where and with whom...

In printing industry specifically, we all know that offset printing is still extensively used when it comes to large quantities of printing. It is a printing technique where the inked image is transferred from a plate first to a rubber blanket, then to the printing surface.

There are...

You never get a second chance to make a first impression. It’s a saying so true that it has become clich — a phrase used by suit salesmen and purveyors of shampoo — but it’s a saying that should serve as a motto for your booth staff.

A trade show is a non-stop...

Sometimes, we wonder how the colorful magazines that we read or the captivating brochures that we receive came to be. Of course, it all started with a creative process. Writers and designers work together in order to create a good design. Once they are done with the planning and designing,...