Just a Click Away: Using the Internet to Facilitate Your Market Research

Market research is one of the most valuable selling tools a show organizer has. Up to the minute, accurate market data arms you with the type of valuable information you need to sell your show to potential...

Until recently, printing a single copy of book was unlikely. Publishers, in the past, have to publish their books in hundreds or even thousands of copies to avail of the best price possible. After printing the books are then sent to bookstores. Those books that were not sold are stocked in...

Let me ask you and be honest with yourself here, are you getting the results you want in your business? If you are great, this message will be helpful in getting you to the next level. If youre not, dont worry, it will certainly put you on the right path.

Now Ive read the studies too...

What the Heck is a Campaign and Why Do I Need to Do One?

Many people ask me, What is a postcard campaign, exactly? And why do I need one? I sigh. I take a deep breath before writing this chapter. This is a biggee. Very important subject. This is the one that is hardest to teach. No...

Sometimes skimping on things can save you good money. But skimping is not always the wisest business strategy. For example, I couldve written this article in the windows program notepad as opposed to Microsoft Word, and saved a good $500 and never had to buy the latest version of Microsoft...

Joint Venture Marketing – How To Use Selling Triggers To Increase Response

Joint ventures are one of the most effective ways to grow your business. Yet, like many of the most effective marketing strategies, when done improperly, your results may often be poor.

When you try to...

No single course will give you all you need to make a full-time living online.

When was the last time you picked up a course, devoured it and went on to make tons of money without reading from any other source.

Id reckon never because there is so much information to take in online...

PopUp Displays are currently the most common form of low priced trade show and event display. A Popup Display is not a trade show “booth” as much as it is a backdrop or background wall for your display area.

A popup display normally has only two main components, with two or...

tomato specializes in: Architectural Design, Consultancy, Drawing, Education, Electronic Interactive Media, Film & Commercial Direction, Graphic Design, Fashion, Motion Graphics, Music & Sound, Strategy, Branding & Identity, Photography, Publishing, Title Sequences, Typography,...

Today, her heart might go pitter-patter. His might have done the same at the cash register. But even with gold at an all-time high of more than $900 per ounce, Oklahoma jewelers are reporting strong Valentine’s Day sales.
Ask Kevin Moody, vice president of Moody’s Jewelry,...

Whats In A Name? The Six Essential Elements You Need To Know

Selecting a name for your new business is not easy. A name does more than identify your company. It tells customers who you are, what you do, and more than a little about how you do it. Your name differentiates you from your...

Interesting people have opinions and beliefs that they they feel strongly about.

Let’s call these biases, especially when talking about theirs. Hehe.

Bias: A preference or an inclination, especially one that inhibits impartial judgment.

What does this mean for you...