IV. The Place
Some countries are geographically disadvantaged. Recent studies have demonstrated how being landlocked or having a tropical climate carry a hefty price tag in terms of reduced economic growth. These unfavorable circumstances can be described as “natural...
* Attend a networking event and expect it to generate business
* Invest thousands of dollars in direct mail and expect prospects to eagerly call about your services
* Treat your vendors poorly by not paying them on time or not communicating with them in a timely manner
*...
We all love to make money but after a while when you get too much product built up, you can start losing money. Why would we do that?
What happens is we get in a mindset on the value we feel our items are worth, rather than what we can get for them. That’s why when purchasing items...
III. The Price
A product’s price reflects the shifting balance between supply and demand (scarcity) as well as the value of inputs, the product’s quality, and its image as conveyed and fostered by marketing and advertising campaigns (positioning). Price is, therefore, a packet...
Whether you love it or hate it, marketing and sales are critical to the life blood of any business. You can make it more fun, if you take the approach that you want to seriously flirt with a growing list of prospects.
Marketing attraction. It sounds like flirting doesn’t it? And in...
Sometimes it’s good to have a casual day, you know? For that matter, it doesn’t hurt to even take a day off once in a while.
I work really hard at building my business and keeping it in order. Honestly, I almost never take a day entirely off.
But you know what? I...
Announcing Revolutionary New Building On A Budget For Home Business Owners
Its ruthless. Today, succeeding in the work at home arena is harder than ever with the painful advertising costs and expensive cut throat competition. Spending a small fortune to keep their businesses afloat, most...
II. The Product
What products do countries offer and market and how are they tailored to the needs of specific market segments?
In a marketing mix, the first and foremost element is the product. No amount of savvy promotion and blitz advertising can disguise the shortcomings of an...
Nation Branding and Place Marketing – I. The Marketing Plan
In the decades since World War II, economics prowess replaced military power as the crucial geopolitical determinant. The resilience of a country is measured by its inflows of foreign investment and by the balance of its...
Analysis of the success and failure of doing business in China
Why some foreign-funded enterprise became successful when entering the China market while others fail, and why some grow relatively faster than the rest? Reasons to explain all these are complex and varied. The following...
With the ever-growing popularity of internet social groups, MySpace has become the leader. MySpace has become so popular; it has spawned a whole market of new business opportunity through marketing and advertising. No other website in the world allows one person the ability to communicate with...
Multiple Streams of Income 5 Reasons Why You Absolutely Need it
I’ve become enamored with the word “multiple,” especially when it pertains to business. I especially like the idea of harnessing the power of the multiple to grow your business multiple times...