A Great Logo Is A Marketing Must-Have. But Is It Affordable For Small Business?
And is having a logo really that important? My answer to both of these questions is an emphatic YES!
A logo is a graphic or visual representation of your brand. Your brand is your business, product or...
A Day in the Life of the Reverse Funnel System
BEEP! BEEP! Keep it moving, non stop ever flowing traffic. For the first time in my life I feel blessed to be caught in a traffic jam. But the highway has thousands of lanes and the traffic will never be jammed, until arthritis sets in...
Creating a strong brand and establishing a leadership position in the marketplace is one of a franchisors greatest obligations. Most franchise companies, at least when theyre getting started, have underwhelming ad budgets with which to do this. Too often, they take a cautious marketing...
2002 wasn’t a good year for many restaurants. The September 11th attack on the Twin Towers really hurt sales.
But rather than make excuses, Jeff Mohler of the Marblehead Grille and Chowder House in Easton, PA decided to take the offensive. He began focusing on Neighborhood...
If youre a small business owner, youre probably wondering where you can get the biggest bang for the buck with your marketing dollars. As a veteran marketing professional and small business owner myself, I understand the importance of making the most from a limited marketing budget.
The...
These are proven techniques for making Google AdSense, which will work on most blogs and websites. There is no secret system, you just have to think smart and put the time and effort into making things happen. Don’t start out on the Google AdSense path and think you are instantly going to...
Hundreds of “consultants” make millions of dollars each year teaching seminars and boot camps, and selling newsletters about marketing’s magic bullet – that one simple thing you can do to fill up your register with virtually no effort on your part.
People buy this...
Major television networks have been in control of what you watch, when you watch it and how often you watch the programs that interest you. With the social boom caused by web 2.0 including social networks and online movies and video, major television networks can no longer confine your mind to...
Up until the 20th century, buying and selling was simple. Businesses were largely local which allowed for a close relationship between suppliers and consumers. Competition was non-existent and the opinion of consumers was felt to be irrelevant.
The rapid advancements during the...
Use these powerful yet simple tips from the national best-seller, “Secrets of Power Marketing: Promote Brand You” – the first guide to personal marketing for non-marketers.
Create and grant an annual award.
Send hand written congratulations and thank you...
17 Important Points To Consider Before You Hire A Law Marketing Consultant
As we fast approach the new year, many firms are preparing to launch their 2006 marketing efforts. If you’re thinking about hiring a marketing specialist, make sure you consider these 17 key points....
Having a competitive advantage over other businesses targeting the same market as yours is a basic, survival must: many choose to develop longterm relationships with their customers, in an attempt to create such competitive advantage. Knowing your customers is crucial, and it is quite a...