All can go well in business with a criminal record check
The peoples need to obtain more information about their future employees is driven by the lack of certainty and safety in a society with an increasing number of criminal offences. The criminal records search, however unethical it...
News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press.
Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good...
10 ways to identify if your public relations company is right for you
PR plays a key function in a successful business. And for PR to be productive you will need to trust more than friendship or basic instincts in choosing an ideal PR company. Since public relations are about...
How one expert made a splash on CNN’S Paula Zahn Now, and how you can, too
Cosmetic surgeon, Dr. Robert Kotler’s New York based publicist, made contact with the Paula Zahn Now program on CNN to schedule an appearance. Here’s what happened next.
1. Map out the...
Bimboism is rampant in today’s media climate where those who do get their fifteen minutes of fame squander it with empty words and idiotic antics. Think about how much of YOUR time is wasted when you watch TV, listen to the radio or read newspapers or magazines. How long do you stay with a...
I see your lips moving, but all I hear is Blah, blah, blah, blah, blah. I know its not what you want to hear, but quite simply, if you are a speaker, author, consultant or other “expert” I see being interviewed by the news media, your expertise just isnt very interesting. Information...
There’s a clear way around press release failure and it’s called the pitch. A lot like it sounds a pitch is a fast throw at busy editors about a possible story. If they want to find out more, then you send the press release.
That leads me to a huge pet peeve: Sending out press...
Online marketers are always on the lookout for promotional channels that are novel and are yet to be saturated with the unfortunate stigma of marketing abuse. Different people are constantly trying to find new ways by which they could promote their online enterprises.
One of the newer,...
I approached her sliding glass window and stood in back of a gentleman whom I assumed she was helping. After about three minutes, I realized he was waiting for the office manager and she could have acknowledged my presence. I stepped up to the window; she did not say good morning; she did not...
Impressions, as we all know, are blurry ideas in which confidences are given. Marketing materials such as business cards, posters, postcards, flyers, brochures and catalogs must satisfy the customers confidences even at the very first sight of the material.
Catalogs, for instance, must...
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at [email protected]. Word count is 1245 including guidelines and resource box. Robert A. Kelly 2005.
What Are We Teaching PR...
Sometimes, a great product is not enough to get the attention your company deserves from the public. Sometimes, you need to make waves the right waves in order to get noticed and employing a public relation firm can help you gain your place in the limelight.
The relationship between a...