Repeat business is the key to ultimate long term success in any business.
Your goal as entrepreneur or business owner is to turn every first time customer into a life-long customer. However, in order to maximize the value of that customer, you need to encourage regular purchases on an...
Your POS system generates key statistics that tell you about your Retail sales performance.
These key statistics are: Average sale, Transactions per hour, Items per sale, Conversion rate, Sales per hour.
But did you know that tracking these statistics on an individual Salesperson...
As conflicting a statement as it may seem many would be wise to subscribe to this advice.
If you are a sales person, you are in one of the toughest professions out there. It has been said less than 1% of the population has what it takes to be successful in sales. Those are not great...
If you are in sales do you carry a flashlight?
Many years ago I attended a sales workshop in Arizona. It didn’t take much to convince me to leave Toronto Canada in the middle of winter and go to Scottsdale. Little did I know how much that trip would change my outlook on...
If It’s From The U.S.A., Chinese Consumers Say “Send It Our Way”
Americans have always taken pride purchasing products “Made in the U.S.A.,” but did you know that Chinese consumers’ hunger to buy our homegrown goods is steadily increasing?
A...
Know your customer, know your customer, know your customer. Three very important rules of business. But let me ask you this: How well do your customers know YOU?
Sam Walton, founder of Wal-Mart, asked himself this important question several decades ago. His answer: employee nametags. ...
The words ” business proposal ” are expected by any sales representative, marketing or public relations person. Even if writing a business proposal doesn’t represent a very pleasant activity, marketing reprezentatives are happy to do it as they see a potential business...
Have you written a great book, but have trouble finding leads? The goal is to find customers interested in your book and prompt them to purchase your book. This is a task that is no easy feat, unless you understand psychology. You can persuade potential customers through various psychological...
Some people in sales think a lead is a name from a list. Thats not correct. A name from a list is not a lead–its a suspect, a total stranger and it does not matter if they meet some criteria (e.g. age, occupation, net worth). A true lead meets your criteria AND has expressed interest in...
Ask any small business owner to come up with ideas on how to market their business and they will say adverts, brochures, leaflets, direct mail etc. Whilst all these are great ways of promoting your business they all cost money! What if I could show you a better and more effective way of...
Millions of people are getting their fashion fix from buying wholesale handbags online. They know that websites that offer wholesale handbags can give better prices. They also know that wholesale handbags also feature more variety than a typical boutique. After all, how can a small store display...
Ask any CFO what their first impression is when they hear the words Sales Training and they might communicate back their Real world vocabulary of un-accountable and un-measurable. Simply put, they know theyre wasting at least half their sales training budget dollars; the problem is they dont...